Brand · Logo System · v1 · September 2026
A single-line monogram in an aperture hexagon.
The film arm of the House. It keeps the House hexagon and draws S·R·S in a single yellow line on black.
Every image downloads: use the PNG button in its corner.
Five finishes, one badge
One stroke for every element. Variants change colour only, never stroke or geometry.
The palette
Click a swatch to copy its hex.
Geometry, clear space, minimum size
Built on a 256-unit square, with a landscape hexagon. One stroke (8u) is the clear-space unit.
Grid
- Canvas256 × 256u
- Hexagon226w × 208h u
- Shutter ringø144u · 4 blades
- Sprocket ticks4 + 4 · 45° pairs
- Monogram cap height80u
- Stroke (all elements)8u · round joins
- EffectsNone
Clear space
Pad the bounding box by 16u (two strokes) on every side. Keep everything else outside the dashed line.
Minimum size
Full badge: 48 px on screen, 14 mm in print. Below that, use the simplified favicon cut (no ticks, 12u stroke).
Stacked, horizontal, badge-only
Horizontal for title bars, slates and end-cards, badge alone below 220 px wide.
Primary lockup
Yellow badge · white wordmark · width = badge width · gap = two strokes
Header lockup
Badge · hairline · wordmark · yellow rule between the lines, never below
White on black
One colour · end-cards, credits, screen-print · yellow rule only
Black on yellow
Gaffer tape, slates, crew stickers · black rule
Browser tab, every size
At 32 px and below, drop the ticks and use a 12u stroke.
In the wild
Channel art & profile headers
Safe zone 1546×423. Set the lockup right of centre, clear of the avatar overlay.
Business card, slate, end-card
Card on 400 gsm black stock, yellow Pantone spot.
hello@houseofsrs.com
houseofsrs.com
Repeat texture from the badge
Half-drop at low opacity, for decks, case linings and set walls.
Common mistakes to avoid
Keep 1:1 aspect.
Yellow, black, white only.
Flat line only.
Use Black instead.
Complete asset inventory
Every asset lives in assets/srsly/. Transparent PNG masters at 1000 px. Vector redraw recommended before large-format print or vinyl cutting.
Badge variants
- emblem-yellow.png primary · on black1000 × 1000
- emblem-charcoal.png black · on light & yellow1000 × 1000
- emblem-white.png reversed1000 × 1000
- emblem-silver.png watermark1000 × 1000
Wordmark
- wordmark-{white,charcoal,yellow}.png SRS SRSLY line2000 × 400
- SINEMA STUDIO live type · Montserrat 500 · tracking 0.22emType
To be exported from this guide
- favicon black square · yellow badge16 – 512
- app-icon iOS squircle · yellow on black1024 × 1024
- social-avatar · og-card · yt-channel-art · x-header · end-cardPNG
Use this when …
#F2E14A → Pantone 100 C
#FFFFFF → Paper white
Always request a press proof before the run.